A pricing model you can trust.
No hidden fees. No hidden incentives.


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With Alaphia, there are no commissions, trailers, or kickbacks from any third party. None. Period. The fee-only pricing model ensures that there is no hidden incentive in any advice that you receive. You can feel confident that the advice you’re getting is in your own, and only your own, best interest.


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Alaphia pricing is incredibly simple and easy to understand: there is a one-time set up fee for the initial onboarding. After the initial planning phase you have two options: a monthly subscription for the ongoing wellness partnership (subject to availability), or you may choose to move forward on an ad-hoc hourly basis as needed. You will be given your pricing upfront, in a straightforward written proposal before we begin.


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Your pricing will be based on the complexity of your personal situation, and not on the amount of assets you happen to have or not have. You are never locked into a long-term contract, and your monthly subscription is offered on a month-to-month basis.

A financial wellness partnership includes:

Initial onboarding and intensive coaching

Initial information gathering and research, assessments, exploration, visioning, and scenario building to help you make financial informed big life decisions.

We begin your customized exercises, and intensive financial coaching and education, immediately. We will continue intensively until there is a positive shift, and you feel confident and ready to move to decrease the frequency. The cadence of our meetings is always according to your needs and comfort.

The Plan

As we move through the process and your goals become clearer, you will receive comprehensive sequenced actions steps that will pull your entire picture together together into an overarching coherent strategy.

Your plan addresses: tax optimization, asset allocation and optimal use of registered accounts, education planning, debt elimination, risk management, cashflow planning, estate planning, retirement planning and retirement readiness.

An Alaphia Financial Wellness Plan is straightforward, easy to understand, actionable, and above all, relevant.

All-inclusive ongoing service

On-going coaching, education and financial therapy.  A minimum service standard of quarterly reviews, recalibration of planning in response to life changes, career changes, and governmental changes and opportunities.

Life doesn’t happen on a quarterly schedule. As part of the ongoing subscription, you will have unlimited access to support whenever you need it, for as long as you need it.

Get an Estimate

If you do your research, you'll find that Alaphia pricing is slightly above the median for fee-only financial planning. We are definitely not the cheapest, but we are also not the most expensive. Alaphia pricing strikes the balance of fairness to you, being commensurate with the depth of experience of all team members and our extensive formal qualifications, and most importantly, the value and results that our clients get from our unique holistic, integrated approach.

The calculator above will give you a fairly good idea, but before your proposal can be truly customized for you, we need to find out more about you. This will ensure that you get real value for your money. Let’s set a time to meet.

Book Now
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I was working on my expenses and looking at where the money will be going for this and that yesterday and just thought how grateful I am that you are guiding me. Thank-you!!

I am sure it would be a mess of overspending, chaos and ultimately an unhappy affair otherwise! With your help I am knowing where my money is going, thinking through expenditures and feeling like I am in charge of it rather than a run-a-way train!

D.T Vancouver

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She is an aces financial planner and whipped us into shape for all aspects of finance for us, the girls and for retirement. We were shoving our money under a mattress before. If you are looking for truly great, compassionate, brilliant and comprehensive help check out her website!

L&S – Edmonton, AB

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I am grateful for Natasha’s no-nonsense, kind approach, her flexibility about our complicated situation and her deep commitment to helping us figure out a future path.

Vicki P.

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Over the years, I have worked with many financial professionals from various institutions. Natasha has become my "go to" introduction for anybody looking for independent, fee only financial planning advice. We share a number of mutual clients and the feedback we have received from each of them has been overwhelmingly positive. The care, attention to detail, accurate advice and professionalism Natasha offers is next to none!

Nigel A.

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Alaphia has put us on the path to financial freedom. Although we made a good living, we never seemed to have enough money, and could not understand how others were able to do the things we only dreamed of. Natasha’s financial therapy and planning showed us it was possible to save money and live the life we wanted without putting our retirement in jeopardy. Since working with Alaphia, we have gone from over spending to saving substantial amounts of money every month.

P & S from Vancouver

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My partner and I engaged Natasha  to help us get our finances on track. We were attracted by her approach which is a combination of practical, specific financial planning with something akin to financial couples counselling. We were doing the basics but far from confident that our retirement investment strategy was as effective as it could be. After several months of meeting with Natasha, we are MUCH happier with our finances. We have stopped worrying and we are working with a weekly, monthly and long-term plan that suits us.

David G

Case Studies

The following cases are composites of real people, and real results.

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Maren and Hervé

Maren and Hervé are both tenured university professors in their mid 40s.  They reached out after a crisis in their extended family showed them the consequences of not having their finances in order. They didn’t want that to happen to them...

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Colin and Erik

Colin and Erik reached out when Colin’s stock options suddenly shot up in value and were suddenly worth a life-changing amount of money. With this windfall, new possibilities opened up, and also new tensions...

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Alicia  is an intellectual property lawyer in her late 30s.  Over the last five years, her career has taken off, and so has her income. Unfortunately, her expenses have grown even faster...


Financial Friday Happy Hour

Every Friday at 8:00 EST/5:00 PST, I will host an open house on Zoom.
This is a casual, low-key money talks event. It might just be the two us, or there might be other people on the call. Every week will be different.

Cartoon version of Natasha Knox, founder of Alaphia and Financial Therapist

You may use this hour to:

Pick my brain (General/high level questions only)

Discuss research and professional collaborations.

Learn about financial therapy and the Financial Therapy Association.

Simply say hello! I’d love to connect/re-connect with you!

Register Now



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